Moxie Beauty
Hoarding Headlines & Brand Tone Extension
A comedy DVC storyboard for Rapido, built around a playful prank between friends. Three friends hatch a ridiculous plan and rope their Rapido rider into playing along.
| Scene | Visual / Action | Dialogue | Tone / Director Note |
|---|---|---|---|
|
01 House Party Night |
Music blasting. Friends laugh and dance. Rishabh wobbles, cranky, glass in hand. |
Rishabh (slurring): “Bas! Mujhe ghar jaana hai... Abhi!” Friend 1 (sighing): “Arrey yaar... abhi toh party shuru hui hai.” Friend 2 (whispering): “Theek hai. Chhod dete hain 'ghar.'” |
Room goes quiet. One sneaks out phone → books Rapido. Pickup = house. Drop = house. Smirks all around. |
|
02 Outside The House |
Driver arrives. Friends bundle Rishabh onto back seat. Bike takes off. Montage: streetlights, tea stall, signal. Rishabh sways — epic journey energy. |
Driver (deadpan, frowning at phone): “Arrey... pickup bhi yahi, drop bhi yahi? Yeh toh mai pehli baar dekh raha hoon...” Driver: “Chaliye bhaiya.” |
Driver plays it completely straight. Zero wink. Comedy lives in the composure. Montage is fast-cut, cinematic, fun. |
|
03 Back Outside Same House |
Rapido stops. Friends outside barely holding laughter. Rishabh squints, smiles, then looks confused. |
Driver (pointing): “Lo ji... ghar aa gaya.” Rishabh (with conviction): “Haan... mera ghar.” (beat, then confused) “Tum sab... mere ghar pe kya kar rahe ho?” |
Friends explode with laughter. Music kicks back in. Punchline lands clean — no over-explanation needed. |
|
SUPER End Frame |
Rapido logo fades in on black. | “Rapido. Good times, bad calls, every wild occasion — at your door, no explanation.” | End frame. |