Moxie Beauty
Hoarding Headlines & Brand Tone Extension
HDFC | SAPNO KI SHURUAT, YAHIN SE
Choti Choti Jeet Se Bante Hain, Bade Bade Sapnein
This DVC is about a woman who finds an old bucket list tucked away in her cupboard, along with a version of herself that had once dreamed a little bigger.
As she goes through the list, she decides to stop treating those dreams like memories and start turning them into little victories, one at a time.
A simple story about picking up where you left off, and realising that some dreams are worth giving another shot.
AV Script: The Bucketlist
| Scene | Video | Audio & Music |
|---|---|---|
| 01 | INT. BEDROOM. DAY. Mid Shot. Woman (45) reorganising a wooden cupboard filled with folded silk sarees. Warm golden light filters through sheer curtains. She moves slowly, no hurry. |
Music begins. Soft acoustic guitar. “Jo khoya tha woh paaya hai...” |
| 02 | Close Up on her hands. She pulls out a worn, spiral notebook tucked between two sarees. She stops. Looks at it. A slow smile crosses her face. | “Choti khushi se din sajaaya hai...” |
| 03 | Mid Shot. She sits on the edge of the bed. Flips through the scrapbook pages slowly. Handwritten lists, small doodles. Then she looks out the window. Long pause. She is thinking. | “Puraane panne bhi bol uthe, sapne abhi hain zinda...” |
| 04 | Hard Cut to Montage. EXT. Goa Beach. She stands at a scuba diving counter. Holds up her phone to pay. Close Up Insert of phone screen showing HDFC UPI payment of Rs 4500. Logo visible, not forced. Cut to underwater shot. She is diving. Red goggles. Deep blue water. Wide eyed. Gives a thumbs up. |
Music tempo picks up. Strings come in. “Roke hue jo upar the, chalne lage hain rasta...” |
| 05 | INT. Tattoo Studio. She sits at a table browsing tattoo design sheets. Her phone lies next to her. Close Up Insert of HDFC UPI payment of Rs 3000 on the screen. Cut to tattoo artist working on her arm. She winces slightly. Then breathes out. | “Jo khoya tha woh paaya hai... Choti khushi se din sajaaya hai...” |
| 06 | INT. Home. Laptop on the dining table. Screen shows HDFC Bank Booking Confirmation for a Business Class flight from Mumbai to Dubai. She stares at the screen for a moment and then laughs quietly to herself. Cut to airport terminal. She walks with a small suitcase. Cut to her settling into a business class seat and looking out the window. | “Barson se jo ruk gaya, aaj phir se beh raha...” |
| 07 | INT. Dance Studio. She is learning salsa. Slightly off beat. Laughing at herself. Close Up Insert of HDFC Bank payment confirmation for Salsa Dance Class on her phone. Cut to her dancing. Skirt in motion. She is fully in it now. | “Dil ke har ek nishaan mein naya uchal raha gaya...” |
| 08 | INT. Bedroom. Dusk. Same room as the opening. She sits on the bed in a light salwar suit. She holds the open notebook. All four items are ticked. She closes it gently. Looks up. Out the window. She is not dreaming anymore. She is remembering. The frame holds on her face. Slowly dissolves into the HDFC Bank logo on a clean white background. Super appears over the dissolve. |
Music swells. Full orchestra and vocals together. “Jo khoya tha woh paaya hai... Choti khushi se din sajaaya hai...” Music fades to a single acoustic note. Then silence. |
| 09 |
End Frame. HDFC Bank logo centered on white. Super below the logo. Holds for 3 seconds. “Choti Choti Jeet Se Bante Hain, Bade Bade Sapnein. Sapno ki shuruat, yahin se.” |
“Choti Choti Jeet Se Bante Hain, Bade Bade Sapnein. Sapno ki shuruat, yahin se.” |
Storyboard Video
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