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Copywriting 2026

Moxie Beauty

Hoarding Headlines & Brand Tone Extension

Moxie is a curly-hair brand with a playful, confident voice. The brief was to study its existing communication and extend that personality into hoarding headlines.

My Approach

  • Match Moxie's language
  • Turn benefits into personality
  • Keep every headline tight
  • Use wordplay to make the message memorable
#E6FC43
#36675C
#FDFAE2
#84D9C1
#59AD9C
“Frizz left the chat!”
“Hair wash day, minus the day”
“Curls ate and left no crumbs”
“We deliver the best heads”
“Styled by Moxie, obviously”
“Because control feels good”
“Big bounce energy”
“So good, it holds all day”
MOXIE BEAUTY
“Strong enough to handle your curls”
“Hair? According to Moxie”
“Exactly how she left the house”
“Your calendar just got lighter”
“Employer of the month”
“Heads up!”
“Soft Strands. Strong attitude.”
“Frizz? Idk her.”
“Making Curl Curated Moves”
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