Kritika Mathur

Like a butterfly,
I carry many colours.

While growing up, there was nothing I did that felt close to my heart. Little did I know — the people I read, the places I travelled, the creativity I quietly loved, the friendships, the heartbreaks, the kid in me that never fully settled — it was all shaping me. Subconsciously. Slowly. Into exactly who I am today.

And I've gone through my own metamorphosis to get here.

I'm drawn to people, to niche subjects, to the small details nobody thinks to notice. I like understanding how things work — not to have answers, but because the questions are more interesting.

Wandering is another one. Not just in travel, but in thought. I move across ideas, disciplines, conversations — picking up something new from each one. Strategy, design, copy, cooking, typography, a camera pointed at nothing-in-particular. Each one taught me something the others couldn't.

And underneath all of it — warmth. For people, for process, for doing things that actually mean something to someone.

My inner voice has one recurring thing to say — stay curious, don't settle. It's kept me learning. It's also kept me unlearning — which, honestly, has been the harder and more useful of the two.

I'm still evolving. Still finding colours I didn't know I had. If something here made you curious too — I'd love to talk.